At Rich Brilliant Willing, we imagine and engineer. Simplicity, technology & creativity are the driving forces behind our work. We strive to invent new solutions in contemporary lighting design, with new products always in development.
RBW is a full-service lighting brand. We design, engineer and manufacture, which gives us the ability to adapt our products to a project’s needs as it evolves. Whether it’s for large-scale commissions or modifications of minute details, we accommodate requests with greater speed, ease and economy than other manufacturers. We are flexible—even if your project isn’t.
What’s your deadline? Across the entire product line, we stock our shelves and limit lead time to 1 to 3 weeks.
Specialists in LEDs
Incandescents, fluorescents and halogens are history. The future is lit by LEDs, low-energy, long-lasting sources that offer a spectrum of warm temperatures. RBW understands LEDs. Light quality and CRI are our passions. Our focus is on dimmability (conventional or wireless) and compatibility (TRIAC or 0-10v) in both new construction and renovation projects. We combine the latest in lighting technology with original design and approachable service. For more information on LED technology, visit our Light Reading blog.
Born In Brooklyn
No matter the scale of the project, each RBW product receives real human oversight. We take care from start to finish. And we sweat the details. Every component, large and small, is designed and assembled by our team in our own facilities, making sure that every product that bears our label deserves our brand.