We believe in the power of
light to create atmosphere.


Our Beliefs

Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.

Our Story

Rich Brilliant Willing designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Driven by technology, simplicity & creativity, the studio merges the industrial and the elegant, engineering warm, dimmable lighting solutions that are as beautiful as they are innovative. The results are intelligent and iconic, simple yet expressive. The inventory ranges from low-key staple pieces—minimalist wall-mounted sconces and ceiling fixtures—to arresting statement pieces that are as sculptural as they are functional. All RBW fixtures are UL listed, and ship from New York within 10 business days.

Theo Richardson, Charles Brill and Alexander Williams founded Rich Brilliant Willing in New York, in 2007. Today, the RBW team includes a global distribution network of partners and a second location, “Suite 707,” a trade-dedicated showroom in Manhattan. The brand’s accolades include a place on Forbes’ 30 under 30 Art & Design list and the International Contemporary Furniture Fair’s Best New Designer Award. The studio has shown in Wallpaper’s Handmade exhibition and two editions of Salone del Mobile’s Euroluce. RBW has also been nominated for the nation’s highest design distinction, the Cooper Hewitt National Design Award.

Visit Us

Manhattan Showroom
Rich Brilliant Willing

RBW Studio
37 West 20th Street
Suite 707
New York NY 10011
+1 212 388 1621

Please make an appointment ahead of time.

Born in Brooklyn
Production Studio

RBW Studio & Production
67 34th Street
Floor 6
Brooklyn NY 11232
+1 212 388 1621

Please make an appointment ahead of time. Our production team greatly appreciates a 6-pack if you plan to visit.

Design Resources

More Information?

We support our products with extensive resources. You can preview the installation process for any product, as well as request finish samples, a binder, or an in-person presentation at your office. All our technical details are also readily available. See product downloads tab for certifications, shipping dimensions & weight, and even cord lengths within product pages.

CAD files and useful links

We provide 3D files in Revit, Sketchup and .DWG, in addition to 2D drawings in .PDF and .DWG. On most products, we provide .IES files as well. Tearsheets, binders, product sample loans are accessible via Request More Information. To get a sense of our products in action, explore our completed projects in the Installation Gallery.

Our Network

Alexander Williams
VP Sales
+1 347 842 4736
Send Mail

Unha Kim
New York Sales
+1 347 842 4740
Send Mail

Michael Vaillette
New York Sales
+1 347 842 4741
Send Mail

Chidera Eneh
Showroom Coordinator
+1 347 408 0420
Send Mail

Lory Avery
Toronto Sales
+1 647 931 1717
Send Mail

Elizabeth Tisdahl
National Sales Manager
+1 347 851 8967
Send Mail

Samantha Peppard
International Sales
+1 347 851 8968
Send Mail

Light Reading

A Custom Chandelier

Since launching in 2013, our bestselling Gala Chandelier has inspired the gamut of visual metaphors. While some clients have compared...

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RBW, In to the Woods

RBW and friends gathered to spend a few days together in the Catskill Mountains for our first annual Camp RBW. For three...

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Annual Boat Cruise 2016

RBW and friends gathered to spend a few chummy hours together on the East River for our annual Design Week Boat...

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At the International Contemporary Furniture Fair, Rich Brilliant Willing presents Cinema Chandelier, a subtle display of cutting-edge technology, both in...

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