We believe in the power of
light to create atmosphere.


Our Beliefs

Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.

Our Story

Rich Brilliant Willing is a Brooklyn-based studio that designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Incorporated in 2009 by Theo Richardson, Charles Brill and Alexander Williams, the studio has been a pioneering force in the use of LEDs in contemporary design, recognizing its potential to bring both warmth and energy efficiency to everyday life. Today, through an experimental approach guided by technology, creativity, and simplicity, the studio continues to break new ground in lighting design. Products range from subtle to statement pieces, continually providing new solutions to architects’ and designers’ needs.

Part start-up, part design firm, RBW prides itself on being a different kind of company, one that builds direct relationships with specifiers and oversees its manufacturing and production details directly. What began as a three-person studio a decade ago has grown into a 25-person team with a global network of vendors, specifiers, and customers.

Visit Us

Manhattan Showroom
Rich Brilliant Willing

RBW Studio
50 Greene St
2nd Floor
New York NY 10013
+1 212 388 1621

Please make an appointment ahead of time.

Born in Brooklyn
Production Studio

RBW Studio & Production
67 34th Street
Floor 6
Brooklyn NY 11232
+1 212 388 1621

Please make an appointment ahead of time. Our production team greatly appreciates a 6-pack if you plan to visit.

Design Resources

More Information?

We support our products with extensive resources. You can preview the installation process for any product, as well as request finish samples, a binder, or an in-person presentation at your office. All our technical details are also readily available. See product downloads tab for certifications, shipping dimensions & weight, and even cord lengths within product pages.

CAD files and useful links

We provide 3D files in Revit, Sketchup and .DWG, in addition to 2D drawings in .PDF and .DWG. On most products, we provide .IES files as well. Tearsheets, binders, product sample loans are accessible via Request More Information. To get a sense of our products in action, explore our completed projects in the Installation Gallery.

Our Network

Make an appointment and speak with one of our sales team members about your project. Call +1 212 388 1621 or email sales@richbrilliantwilling.com.

Light Reading

ADFF Short Film Walk

This year we have partnered up with Ercol to participate in ADFF Short Films Walk. Numerous showrooms in the Soho neighborhood presented a...

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Movie Night

In the spirit of autumn, the RBW team got together for a Movie Night with a Halloween Horror theme! We...

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RBW Team Outing Day 2018

On Thursday September 14th, RBW closed shop for our annual Team Outing Day.  The entire company got together for a...

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Dim-to-Dark Technology

As part of our constantly growing list of premium features, RBW is excited to introduce Dim-to-Dark technology. Shown above: Queue...

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