Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.
Rich Brilliant Willing is a Brooklyn-based studio that designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Incorporated in 2009 by Theo Richardson, Charles Brill and Alexander Williams, the studio has been a pioneering force in the use of LEDs in contemporary design, recognizing its potential to bring both warmth and energy efficiency to everyday life. Today, through an experimental approach guided by technology, creativity, and simplicity, the studio continues to break new ground in lighting design. Products range from subtle to statement pieces, continually providing new solutions to architects’ and designers’ needs.
Part start-up, part design firm, RBW prides itself on being a different kind of company, one that builds direct relationships with specifiers and oversees its manufacturing and production details directly. What began as a three-person studio a decade ago has grown into a 25-person team with a global network of vendors, specifiers, and customers.
50 Greene St
New York NY 10013
+1 212 388 1621
Please make an appointment ahead of time.
RBW Studio & Production
67 34th Street
Brooklyn NY 11232
+1 212 388 1621
Please make an appointment ahead of time. Our production team greatly appreciates a 6-pack if you plan to visit.
We support our products with extensive resources. You can preview the installation process for any product, as well as request finish samples, a binder, or an in-person presentation at your office. All our technical details are also readily available. See product downloads tab for certifications, shipping dimensions & weight, and even cord lengths within product pages.
We provide 3D files in Revit, Sketchup and .DWG, in addition to 2D drawings in .PDF and .DWG. On most products, we provide .IES files as well. Tearsheets, binders, product sample loans are accessible via Request More Information. To get a sense of our products in action, explore our completed projects in the Installation Gallery.
This year we have partnered up with Ercol to participate in ADFF Short Films Walk. Numerous showrooms in the Soho neighborhood presented a...
On Thursday September 14th, RBW closed shop for our annual Team Outing Day. The entire company got together for a...
As part of our constantly growing list of premium features, RBW is excited to introduce Dim-to-Dark technology. Shown above: Queue...
Rich Brilliant Willing is proud to offer IP rated light fixtures for interior and exterior applications. IP ratings are given...