ADFF Short Film Walk

October 12, 2018

This year we have partnered up with Ercol to participate in ADFF Short Films Walk. Numerous showrooms in the Soho neighborhood presented a loop of ADFF-curated selection of short films centered around architecture and design. 



Movie Night

October 10, 2018

In the spirit of autumn, the RBW team got together for a Movie Night with a Halloween Horror theme! We all voted, and chose the 1968 classic, Rosemary's Baby, starring Mia Farrow and Ruth Gordon in her Academy Award winning role.

We snacked on popcorn, pizza, and candy while enjoying the spooks and scares of a classic thriller. 

Happy Halloween!!


RBW Team Outing Day 2018

September 18, 2018

On Thursday September 14th, RBW closed shop for our annual Team Outing Day. 

The entire company got together for a day of teamwork, bonding, and fun activities throughout the city. 

We started off with a team breakfast, then we broke into four small groups for an Escape Room challenge at Escape Games NYC. We're happy to report that all four groups made it out of their rooms within the one hour time limit!!

After we escaped we had a group lunch then headed out for a walking tour of lower Manhattan and over the Brooklyn Bridge. We were led by tour guides from Levy's Unique New York, and leaned about the history and early immigrant communities of SoHo, Little Italy, and Chinatown. 

The goal for each individual was to learn something they didn't know about a team member with whom they do not interact with on a day to day basis. 

Much like the Brooklyn Bridge itself, the day was about bringing people together!

Dim-to-Dark Technology

August 21, 2018

As part of our constantly growing list of premium features, RBW is excited to introduce Dim-to-Dark technology.

Shown above: Queue Sconce 24 in Natural finish with 0-10V control
Smooth dimming from 100% to 0.1% is achieved through the use of eldoLED Drivers which minimize the flicker commonly seen in LED lighting fixtures. Natural and gradual changes in brightness occur smoothly from 0.1% brightness, which looks nearly off to the human eye, and ranges to 100% brightness.
The Vitis collection explores seamless integration of lighting via recessed and concealed components to complement the precise control offered by Dim-to-Dark technology. The remote driver allows for sleek application in a wide array of architectural spaces. Working together, these facets of cutting edge technology create a flawless, flicker-free dimming experience.

Explore premium dimming in our linear collections, Branch and Queue, as well as our latest Statements collection, Vitis.

For inquiries and further information, feel free to reach out to


IP Rated Lighting

August 09, 2018

Rich Brilliant Willing is proud to offer IP rated light fixtures for interior and exterior applications.

IP ratings are given to fixtures after rigorous laboratory testing. It verifies how protected a fixture is within damp or wet settings while determining if water can get inside a fixture which could cause potential damage. It also determines the permeability of dust. Fixtures are rated on how impervious their surfaces are to solid and liquid, from fingers and small drops of water to fine dust and full submergence.


Zone 2 refers to fixtures that could withstand wet settings while Zone 1 is subjected to fixtures that can withstand damp settings (See Image above).For lighting next vanities, IP 44 is recommended and BranchQueue or Chip are great products to address these needs.

IP ratings are available in a number of RBW fixtures. For further Light Reading on Understanding IP Certification. For inquiries and further information, feel free to reach out

RBW featured in Dezeen

August 01, 2018


RBW Family Picnic 2018

July 24, 2018

On a particularly sunny Sunday RBW team members and their families gathered in Brooklyn Bridge Park for the annual RBW Family Picnic. Everyone enjoyed a gorgeous view of lower Manhattan and New York Harbor, some good food, and great company. 

Clerkenwell Design Week 2018

May 30, 2018

Rich Brilliant Willing brought the atmosphere and their LED fixtures to Clerkenwell Design Week for the first time this year. During Light, Clerkenwell Design Week’s lighting-focused trade exhibition , RBW unveiled a suite of new spring launches alongside a few of their newest and best-selling fixtures, marking their most comprehensive U.K. presentation to date. Light took place at Fabric nightclub, a former meatpacking cellar, where displayed was Pilot , a modular statement chandelier that hung from a 20-foot-high vaulted ceiling, while sconces illuminated the industrial surfaces of the interior’s walls.




NYCxDesign Week Party

May 29, 2018

As a break from our previous product presentations, we showcased our new explorations in OLED and 3D knitting technology to present a conceptual lighting installation for NYCxDesign week. “Light Inflection,” an installation that explores the possibilities of OLED technology during this past New York Design week. Located in the studio’s SoHo showroom, the installation includes five experimental lighting concepts based on our laboratory research on OLEDs, or organic light-emitting diodes. OLEDs are an emerging source of illumination that resemble thin sheets of light. On the forefront of LED technology, they have, until now, gone largely unexplored in the world of lighting design. To close off NYCxDesign week, we hosted a party to not only give our guests a first look of "Light Inflection" in our showroom but to also celebrate the publication of Studio O+A: Twelve True Tales of Workplace Design just out from FRAME Publishers for a night of drinks and canapés. 



RBW x Dezeen Panel

May 18, 2018

To kick off NYCxDesign Week, we hosted "Life on the Technological Frontier of Design", a panel discussion moderated by Dezeen US editor, Dan Howarth. We invited a group of manufacturers, architects, lighting and interior designers who have presented themselves as thought-leaders in their fields to discuss and converse on how technological advancement in materials, manufacturing and application have provoked and changed their design thinking.


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