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RBW x Rapt Studio for Salone del Mobile

March 19, 2019

Award-winning interdisciplinary design agency Rapt Studio presents Tell Me More, their debut installation at Salone del Mobile featuring Rich Brilliant Willing as their exclusive lighting partner. Their immersive, interactive exhibit displays a grand installation of Vitis, Centro Pendants, and Crisp Sconces along the walls.

Tell Me More aims to explore the intersection of spatial experience and emotional connection, offering visitors the opportunity to experience a microcosm of a Rapt-designed environment. Inspired by the feeling of entering a beloved space, the two-part installation consists of an arrival chamber and expansive lounge, which serve as a backdrop to explore human connection.

As guests first enter the space, they are greeted by small circular, drapery-clad “stages” –personal theaters. Each stage presents guests with a question posed by the stranger who came before them. Upon reflecting, visitors are asked to leave a query for the next guest and transition beyond the mirrored walls into the lounge.

In the lounge, guests gather underneath a living collage created by a shower of lights that hang from the vault ceiling. Among the lights hang threads, from which the questions posed in the personal theaters reappear to encourage guests to consider their answers, strike up conversations, and make personal connections with those around them.

General Exhibit Information:

  • Exhibit Title: Tell Me More
  • General Dates and Opening Times: 
  • April 9-13 10:00-20:00
    April 14 10:00-18:00
    Location: Ventura Centrale, Via Ferrante Aporti 15bis, 20125 Milano, Italy
  • Hashtags: #TellMeMore #RaptxSalone

RBW Holiday Party 2018

December 18, 2018

This year to celebrate the holidays and to give a big thank you to some of our top clients, we invited them into our showroom for a night of live music, specialty cocktails, and great company. Hanging from the ceiling as a vine-like structure was our most recent statement piece - Vitis, a dramatically draped statement chandelier combining light, translucency and fluidity of form.




Photography by Federica Carlet 

ADFF Short Film Walk

October 12, 2018

This year we have partnered up with Ercol to participate in ADFF Short Films Walk. Numerous showrooms in the Soho neighborhood presented a loop of ADFF-curated selection of short films centered around architecture and design. 



Movie Night

October 10, 2018

In the spirit of autumn, the RBW team got together for a Movie Night with a Halloween Horror theme! We all voted, and chose the 1968 classic, Rosemary's Baby, starring Mia Farrow and Ruth Gordon in her Academy Award winning role.

We snacked on popcorn, pizza, and candy while enjoying the spooks and scares of a classic thriller. 

Happy Halloween!!


RBW Team Outing Day 2018

September 18, 2018

On Thursday September 14th, RBW closed shop for our annual Team Outing Day. 

The entire company got together for a day of teamwork, bonding, and fun activities throughout the city. 

We started off with a team breakfast, then we broke into four small groups for an Escape Room challenge at Escape Games NYC. We're happy to report that all four groups made it out of their rooms within the one hour time limit!!

After we escaped we had a group lunch then headed out for a walking tour of lower Manhattan and over the Brooklyn Bridge. We were led by tour guides from Levy's Unique New York, and leaned about the history and early immigrant communities of SoHo, Little Italy, and Chinatown. 

The goal for each individual was to learn something they didn't know about a team member with whom they do not interact with on a day to day basis. 

Much like the Brooklyn Bridge itself, the day was about bringing people together!

Dim-to-Dark Technology

August 21, 2018

As part of our constantly growing list of premium features, RBW is excited to introduce Dim-to-Dark technology.

Shown above: Queue Sconce 24 in Natural finish with 0-10V control
Smooth dimming from 100% to 0.1% is achieved through the use of eldoLED Drivers which minimize the flicker commonly seen in LED lighting fixtures. Natural and gradual changes in brightness occur smoothly from 0.1% brightness, which looks nearly off to the human eye, and ranges to 100% brightness.
The Vitis collection explores seamless integration of lighting via recessed and concealed components to complement the precise control offered by Dim-to-Dark technology. The remote driver allows for sleek application in a wide array of architectural spaces. Working together, these facets of cutting edge technology create a flawless, flicker-free dimming experience.

Explore premium dimming in our linear collections, Branch and Queue, as well as our latest Statements collection, Vitis.

For inquiries and further information, feel free to reach out to


IP Rated Lighting

August 09, 2018

Rich Brilliant Willing is proud to offer IP rated light fixtures for interior and exterior applications.

IP ratings are given to fixtures after rigorous laboratory testing. It verifies how protected a fixture is within damp or wet settings while determining if water can get inside a fixture which could cause potential damage. It also determines the permeability of dust. Fixtures are rated on how impervious their surfaces are to solid and liquid, from fingers and small drops of water to fine dust and full submergence.


Zone 2 refers to fixtures that could withstand wet settings while Zone 1 is subjected to fixtures that can withstand damp settings (See Image above).For lighting next vanities, IP 44 is recommended and BranchQueue or Chip are great products to address these needs.

IP ratings are available in a number of RBW fixtures. For further Light Reading on Understanding IP Certification. For inquiries and further information, feel free to reach out

RBW featured in Dezeen

August 01, 2018


RBW Family Picnic 2018

July 24, 2018

On a particularly sunny Sunday RBW team members and their families gathered in Brooklyn Bridge Park for the annual RBW Family Picnic. Everyone enjoyed a gorgeous view of lower Manhattan and New York Harbor, some good food, and great company. 

Clerkenwell Design Week 2018

May 30, 2018

Rich Brilliant Willing brought the atmosphere and their LED fixtures to Clerkenwell Design Week for the first time this year. During Light, Clerkenwell Design Week’s lighting-focused trade exhibition , RBW unveiled a suite of new spring launches alongside a few of their newest and best-selling fixtures, marking their most comprehensive U.K. presentation to date. Light took place at Fabric nightclub, a former meatpacking cellar, where displayed was Pilot , a modular statement chandelier that hung from a 20-foot-high vaulted ceiling, while sconces illuminated the industrial surfaces of the interior’s walls.




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