In this interview series, Shop Talk, we chat with Rich Brilliant Willing’s friends and collaborators on the ideas, discoveries, and inspirations that drive their design process.
Our latest conversation is with Tom Hancocks, a self-taught, New York-based designer and artist known for bringing objects and spaces to life in the digital realm. Evocative and often surreal, his cinematic renderings have attracted commissions for a wide range of projects, including motion projections for Lauryn Hill, set design for Cole Haan, and more recently, new virtual interiors for RBW.
This year, we invited Hancocks to launch RBW’s visual artist residency, a new series of artist and designer collaborations aimed at creating unique visual experiences. As our first resident, Hancocks designed three immersive and stunningly detailed fictional environments—two workspaces and one resort—for RBW XR, our 360-degree, extended reality platform for viewing our products in situ. Here, Hancocks walks us through his subconscious approach to design, and describes the perks of cross-disciplinary collaboration.